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This web page caseyfamilyoptions.com states the following, "Casey Family Options Funerals and Cremations." We saw that the webpage said " Casey Family Options wants to be the leading provider of VALUE-based funerals to the families of Southeastern Wisconsin." It also said " Our client families consider PRICE to be a primary criterion for choosing a funeral provider and we will deliver VALUE in all services and merchandise offered to our customers. Planning, preparation and care are important; so are honest expression, imagination, reflections and personalization." The header had Funerals as the highest ranking optimized keyword. It is followed by Cremations, discount funerals, and in expensive funerals which isn't as ranked as highly as Funerals. The next words caseyfamilyoptions.com used was inexpensive cremations. value based. South eastern Wisconsin was included but will not be seen by web crawlers.